Launch — Seasons In Hell

From concept to launch

Launch list.

Five phases. Clothing and the journal can develop alongside one another.

Phase 1

Identity & Foundation

LogoInstagramManifestoDomain — seasonsinhell.comEmail — write@seasonsinhell.comSymbols libraryOwn fontsTrademark research

Phase 2

Clothing & Production

Find YSL referencesStyle button-downsFinalize initial designsFind suppliersOrder samplesTest printing and materialsPackagingPhotographer / camera

Goal: 3–5 finished products ready to photograph and sell.

Phase 3

Website & Store

WebsiteOnline storePayment processingShippingProduct photographyEmail collectionTest an order from checkout through delivery

Phase 4

Seasons in Hell Journal

Define the journal’s editorial visionEstablish submission and editorial workflowSet up Lulu for printingContact contributorsEstablish publication rightsDesign first issuePrint proof copy

Potential contributors: George, Sophie, Ash, Christie, Louis, Sophie, Andy, LouLou, Felix, Horsehead.

Reference publications: Crawdaddy, Evergreen Review, City Lights.

Phase 5

Marketing & Community

Flyers around LAArtist gifting listEvents / partiesEmail marketingAdvertisingXFacebook

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Domain & email

Live domain: seasonsinhell.com
Email address: write@seasonsinhell.com

Website live. Free email forwarding is configured; replies use your Gmail address.